Ben Giddings
SEO & Content Marketing
Practical, professional support to help SMEs get their website seen and their content working.
I help SMEs to identify relevant and realistic search opportunities and build content strategies to go after them. I focus on making SEO understandable and on creating clear, sustainable content plans that support long-term growth, not just quick wins.
My Approach
Most organisations have content, but fewer have a strategy. My approach stops ‘SEO and content for the sake of it’ and focuses on data, planning, and targeted action.
Evidence led
Taking decisions based on performance data and strategic purpose – not assumptions.
Strategic
Understanding objectives before taking action. Making sure every piece of content serves a purpose.
Targeted
Focusing on improvement and prioritisation, not wholesale changes and long lists of keywords.
“The aim is clarity, relevance and purpose – not volume.”
My Services
My services are designed to take you through a structured cycle, starting with an understanding of the data to assess where you are, then working through research, strategic planning, and delivery before monitoring once again to see measurable results.
That said, we can start working at any point in the cycle depending on where you currently are in your SEO journey.
“Ben’s work rate was unreal and his dedication unmatched. Thanks to him, we tripled our traffic and started ranking in the top 10 on Google. I never thought that would be possible for a tiny operation like ours.”
M.D.
Articles
Is content important in SEO?
I was reading an interesting article from SEO guru David Quaid over the weekend entitled “We need to stop saying “Write content for the user” in SEO”. It’s a thought-provoking piece, and he puts across a very valid point – namely that building authority is key when it comes to search ranking. Google doesn’t read…
Getting started with content marketing
If you think content marketing might work for you but don’t know where to start this article will help explain the basics and show how small regular steps can help you build a strong content marketing strategy.
What is content marketing?
Content marketing is about creating and sharing useful, relevant information that helps potential customers find your business online. For small businesses, it’s one of the most effective and affordable ways to attract visitors to your website.
Let’s talk
If you think you need some help with SEO or website content, but you’re not sure how to get started, the best option is usually a simple conversation.
Contact me to arrange a no-obligation call, and we can discuss where you are right now, where you want to get to, and how I might help along the way.