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Articles by Ben Giddings

Ben Giddings is a digital communications consultant with over 25 years’ experience. His career spans working in the private sector and at a senior level in the UK government, and he now works as a freelance consultant advising businesses on how to maximise the potential of their websites to get seen and drive traffic and leads.

  • Is content important in SEO?

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    2–3 minutes

    I was reading an interesting article from SEO guru David Quaid over the weekend entitled “We need to stop saying “Write content for the user” in SEO”. It’s a thought-provoking piece, and he puts across a very valid point – namely that building authority is key when it comes to search ranking. Google doesn’t read…

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  • Getting started with content marketing

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    6–8 minutes

    If you think content marketing might work for you but don’t know where to start this article will help explain the basics and show how small regular steps can help you build a strong content marketing strategy.

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  • What is content marketing?

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    3–5 minutes

    Content marketing is about creating and sharing useful, relevant information that helps potential customers find your business online. For small businesses, it’s one of the most effective and affordable ways to attract visitors to your website.

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  • What is SEO?

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    7–11 minutes

    A simple overview of how SEO works and what small businesses can do to improve their chances of appearing in search results.

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