# Ben Giddings: Helping businesses build digital strategies that work

> I help organisations develop online communications strategies that work in step with their business goals\. Book a free consultation\.

Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About me](https://www.bengiddings.com/about/)
- [Digital Communications Services](https://www.bengiddings.com/services/)

## Posts
- [Online visibility v online presence: What's the difference and why it matters](https://www.bengiddings.com/online-presence-vs-visibility/)
- [What is SEO?](https://www.bengiddings.com/what-is-seo/): A simple overview of how SEO works and what small businesses can do to improve their chances of appearing in search results\.
- [What is content marketing?](https://www.bengiddings.com/what-is-content-marketing/): Content marketing is about creating and sharing useful, relevant information that helps potential customers find your business online\.  For small businesses, it’s one of the most effective and affordable ways to attract visitors to your website\.
- [Is content important in SEO?](https://www.bengiddings.com/is-content-important-in-seo/): I was reading an interesting article from SEO guru David Quaid over the weekend entitled “We need to stop saying “Write content for the user” in SEO”\. It’s a thought\-provoking piece, and he puts across a very valid point – namely that building authority is key when it comes to search ranking\. Google doesn’t read your content and think “Hmm, that’s a well\-written, thoughtful piece that will genuinely help users\.” It can’t analyse in that way\. But what it can do is look for signals that your content is of good quality and user\-focused\.
- [Authority Building: What is it and how's it done?](https://www.bengiddings.com/authority-building/)

## Categories
- [Articles](https://www.bengiddings.com/articles/)

## Optional
- [Sitemap index](https://www.bengiddings.com/sitemap_index.xml)