SEO Services for Small Businesses

Practical, ongoing SEO support for SMEs

Most small businesses don’t need a one-off SEO fix. They need someone who understands their website, knows their market, and can keep things moving in the right direction over time.

That’s how I work with most of my clients — on a rolling monthly basis, focused on whatever will have the most impact at any given point. No rigid service packages, no long-term lock-in. Just consistent, evidence-led work that builds visibility steadily and sustainably.

Everything I do is built around three core principles: Clarity, Content and Credibility. You can read more about what those mean and why they matter on my SEO Framework page.

How I typically work

I tend to work with clients on a monthly retainer basis, which begins with an initial commitment then moves to a monthly rolling contract (see below).

We would usually begin with an SEO Review. This gives us both a clear, honest picture of where your website stands — what’s working, what’s holding it back, and where the real opportunities are.

It’s the foundation for everything that follows. Without it, any SEO work is essentially guesswork.

Based on the review, we agree on a focus for the first few months. That might be getting your content strategy right, improving existing pages, building your authority in a particular area, or a combination of all three. The plan is shaped by your business objectives, your competitive landscape, and what’s realistic given your resources.

From there, work continues on a rolling basis, focusing on the highest-priority tasks — whether that’s research, content, optimisation, or authority building – with regular reporting built in.

You’re not locked into a long commitment, but the work compounds over time — which is where the real results come from.

How the retainer works

Most clients come on board for an initial three-month period. This gives us enough time to complete the SEO Review, agree a plan, and start putting it into practice. Three months is also long enough to begin seeing how the work is taking shape, even if the full results take longer to come through.

After that, the engagement moves to a rolling monthly contract. There’s no fixed term and no pressure to commit to anything beyond the coming month. If your priorities change or you decide to pause, all you need is one month’s notice.

The flexibility is intentional. SEO works best when it’s consistent, but it should also fit around your business, not the other way around.

Is this right for you?

This approach works best for businesses that are committed to building visibility over time and want a clear, consistent strategy rather than a series of disconnected projects.

It’s particularly well suited to you if:

• Your website isn’t generating the enquiries or traffic you’d expect
• You’ve tried SEO before but never felt clear on what you were getting or why
• You want someone who can take ownership of this area without you having to manage every detail
• You’re ready to invest consistently, but want flexibility and transparency in how that investment is used

If you’re not sure whether now is the right time, or what level of commitment makes sense for your situation, the best starting point is a conversation.