The content creation service is about turning strategy into finished, publish-ready content — without ambiguity or wasted effort.
The focus is on clarity, relevance, and purpose — not volume.
What’s included
This service combines:
- production of written briefs to give clear strategic direction for new content
- writing or managed writing of new content
- editorial oversight to ensure alignment with SEO, audience intent, and business goals
Content can be written directly by me or produced via internal or external writers under my guidance.
How the content creation service works
Strategy-led, not ad hoc
All content is guided by:
- an agreed content plan (or explicit assumptions where one doesn’t yet exist)
- keyword research where relevant
- a defined role for each page or article
This ensures content supports the wider system, rather than existing in isolation.
Flexible delivery
Writing can be:
- fully handled by me
- produced by your team using my briefs and oversight
- outsourced to copywriters with clear handover and review
This keeps costs, timelines, and internal workload realistic.
What you receive
Depending on scope and preference, you receive:
- written content briefs for each agreed page or article
- completed drafts written by me or
- oversight and editorial direction for internal or external writers
- structured review and refinement to ensure:
- alignment with strategy and search intent
- consistency of tone and depth
- clarity for non-specialist audiences
The delivery model is agreed upfront and can change over time.
What this service does not include
To avoid confusion, this service does not automatically include:
- publishing or CMS management (unless agreed)
- design or development work
- digital PR or link building
- guarantees of rankings or traffic
Those services sit elsewhere in the overall model.
Why clients choose this service
Clients – especially SMEs – typically choose this service because they need to make progress with content, but don’t have the time, internal resource, or specialist knowledge to manage it effectively.
This service is often a good fit where:
- there is no in-house writing or SEO capability
- responsibility for content sits with a business owner or small team already stretched elsewhere
- content has been planned strategically, but execution keeps stalling
- external copywriters need clearer direction and oversight
By combining clear briefs with writing or managed delivery, this service removes friction and allows content to move from plan to publication without constant back-and-forth.
It works well as a standalone engagement for SMEs that need immediate support, and also integrates naturally into longer-term SEO programmes as capacity and confidence grow.
Typical next steps
Content creation is rarely an end point on its own. Once content is live, the next steps are usually about monitoring performance and deciding where to focus effort next.
Depending on context, this may include:
- SEO reporting to understand how new content is performing
- content optimisation to refine published content based on performance data
- keyword research to explore expanding into additional topics or refining focus
- ongoing SEO support to help prioritise actions, sense-check decisions, and keep activity aligned as the site and business evolve.
For many clients, this creates a simple, repeatable cycle: create content with clear intent, observe how it performs, and make informed decisions about what to improve or create next.
Frequently asked questions
Do I need a content plan before content creation?
Having a content plan does help, yes. Content creation works best when it is grounded in an agreed strategy, so each page or article has a clear purpose. Where no strategy exists, content can still be created, but any assumptions about audience, intent, or priorities will be made explicit and may need revisiting later.
Do you write the content yourself?
Sometimes. Content can be written entirely by me, written by your internal team using my briefs and guidance, or written by external copywriters, with my oversight and review. The approach depends on budget, timelines, and how involved you want to be. This is agreed upfront.
What role do content briefs play in this service?
Content briefs are a core part of the process. They translate strategy into clear guidance so writing is focused, consistent, and aligned with SEO and user intent. Whether I’m writing the content or overseeing others, briefs help avoid ambiguity and reduce rewrites.
Can this service include SEO keyword targeting?
Yes, where appropriate. Content creation can align with existing keyword research or include keyword research as a separate, agreed step. The emphasis is always on matching search intent and user needs, not forcing keywords into content.
How long does content creation take?
Timelines depend on the volume of content needed, review and approval cycles, and whether writing is internal, external, or fully handled by me. You’ll receive clear expectations and timeframes before work begins.
Does this include publishing the content?
Not by default. Publishing can be included if you have an accessible content management system, but it would need to be discussed in advance and factored into the overall scope and pricing of the project.
Let’s talk
If you think you need some help with SEO or website content, but you’re not sure how to get started, the best option is usually a simple conversation.
Contact me to arrange a no-obligation call, and we can discuss where you are right now, where you want to get to, and how I might help along the way.