My SEO Reporting service gives you a monthly update of how your website is performing in search and what that performance means for your business.
It can act as a starting point for organisations that want insight before investing in larger SEO or content projects, or a low-commitment support service for clients who want regular input on their SEO performance without committing to a more comprehensive retainer service.
What’s included
The SEO Reporting service provides you with a monthly performance report and a dedicated review call focused on your website’s search visibility and content performance.
Each month, you receive:
- a concise, plain-English report covering:
- overall search visibility trends
- how your content is appearing in search results
- changes in impressions and engagement over time
- notable movements or patterns worth paying attention to
- a dedicated call with me to:
- walk through the report together
- explain what the data is telling us (and what it isn’t)
- answer questions about your site or content
- discuss whether any follow-up work might be worth considering
This is a working discussion focused on understanding performance and making evidence-based decisions. It’s not a sales call.
What this service does not include
To avoid confusion, this service does not include:
- technical SEO changes
- content writing or optimisation
- one-off audits or strategy documents
- link building or digital PR
Those services may follow later, but only if and when they are justified by the data.
Why clients choose this service
Clients typically choose the monthly SEO reporting service because they want to:
- understand how their website is currently performing
- avoid investing in SEO or content without evidence
- make better decisions about where to focus effort
- have regular access to expert interpretation, not just raw data
It provides insight without pressure and context without commitment. It works both as:
- a starter service for new clients who don’t want to commit to a high upfront cost
- an ongoing retainer for organisations that want oversight of their content and search performance, without making a high-cost commitment.
Typical next steps
Over time, performance monitoring often highlights:
- structural or technical issues that warrant an SEO Review
- lack of clarity or focus that suggests the need for content planning work
- specific opportunities that justify keyword research or content optimisation
Any recommendations are made in context, discussed openly, and never assumed. You remain in control of what happens next.
Frequently asked questions
How long does the service run for?
This is a monthly service with no fixed duration and no long-term commitment. Most clients start with a few months to establish a baseline and understand trends, then decide whether to continue. You will be billed monthly and can stop or pause the service at any time.
How soon will I see results?
This service is about understanding performance, not delivering immediate results. The aim is to gain clarity on your current visibility and understand what aspects of your SEO are doing well and what opportunities there are for improvement. That helps you to make better-informed decisions about next steps. Any performance improvements come from associated work, not monitoring alone.
Do I need to make changes to my website to use this service?
No. This service does not require you to make any changes to your site. It focuses on observation, interpretation, and discussion. That said, you may need to add a small bit of code to your site to connect it to Google Analytics and Google Search Console, if you don’t already have them set up.
Is this the same as SEO reporting dashboards?
The monthly report does include charts and performance data, and for many clients, it will function as a snapshot of how their site is performing. However, the focus is not on visualising data for its own sake. Charts and metrics are used to highlight trends and provide evidence, but the value of the service also lies in the interpretation and explanation that sit alongside the data, and the review call where findings are discussed in plain language. The aim is not just to see the numbers, but to understand what they mean and what, if anything, should happen next.
Will this help my rankings?
Monitoring itself does not change rankings. However, it helps you understand what is already influencing your visibility, where you are making progress or stalling, and which actions are most likely to make a difference. This reduces wasted effort and supports better SEO decisions.
What tools do you use?
I use a combination of industry-standard analytics and SEO tools, including Google Analytics and Google Search Console, to gather data, and I follow up with manual investigation where appropriate.
Is this suitable if I already work with a developer or agency?
Yes. This service can easily work alongside internal teams, developers, or agencies. It provides independent insight into performance and can help inform and improve wider decision-making.
What happens if issues or opportunities are identified?
If monitoring highlights an issue or an opportunity that’s worth exploring further, we’ll discuss it during the review call. Possible next steps might include a deeper dive into the issue, some content planning work, further keyword research, or some targeted content optimisation. But nothing is assumed, and the aim is not to simply sell you pre-packaged bundles. I’ll make recommendations based on what I see, and you decide whether or not you want to take action. And if you do, it’s up to you whether you want me to do further work or you want to assign it to someone else.
Is this a good place to start if I’m unsure about SEO?
Yes. This service is a great option for organisations that want clarity before committing to larger projects. It provides a low-risk way to understand SEO and content performance in context.
Let’s talk
If you think you need some help with SEO or website content, but you’re not sure how to get started, the best option is usually a simple conversation.
Contact me to arrange a no-obligation call, and we can discuss where you are right now, where you want to get to, and how I might help along the way.