The SEO Review service starts by ensuring the essential search engine optimisation and measurement foundations are in place so your website can be properly understood by Google and reliably tracked from the outset.
I then bring together performance data, search visibility, and core SEO signals to provide a clear picture of where the site stands today and what should happen next.
Rather than tracking progress over time, the focus is on understanding current position, underlying constraints, and practical priorities.
What’s included
The SEO Review service looks at how your website is set up and what the data tells us about how well it is performing.
The aim is not to catalogue every possible issue, but to identify the factors that are most likely to be driving – or impeding – visibility, traffic quality, and future growth.
The review includes:
- ensuring your website is connected to Google Analytics (GA4) and Google Search Console so you can measure performance going forward
- checking to see if Google is indexing the site correctly and identifying any possible issues
- running checks to see how well your site is technically optimised for search
- reviewing whether existing content is correctly optimised for search
- gathering search and content performance data to establish a baseline for ongoing SEO activity
- producing a situation report summarising key strengths, risks, and missed opportunities together with a set of clear, prioritised recommendations for what to focus on next
- a review call to present the findings and discuss possible next steps.
The emphasis is on getting the fundamentals right so your site is on firm foundations and future SEO decisions are based on accurate data rather than assumptions.
What this service helps you do
This service is particularly useful if you:
- have launched a new website and want to make sure it’s ready for search optimisation
- have been running your website for a while but feel it’s underperforming
- want to understand whether site health, backlinks, or other SEO factors are limiting growth
- need a joined-up view of performance, rather than isolated reports from different tools
- need evidence to support internal decisions or budget discussions
The output is designed to support informed decisions, not to overwhelm with data.
What this service does not include
To keep the output focused and useful, this service does not include:
- technical fixes or changes to your website code
- a full website or content audit
- a detailed backlink audit or link-building plan
- an ongoing SEO reporting engagement
- comprehensive content planning
Where issues are identified, they are framed in terms of impact and priority, not detailed implementation steps.
Why clients choose this service
Clients typically choose a situation analysis when they want clarity without committing to an ongoing engagement.
Common reasons include:
- they are starting out and want to get the right foundations in place
- they already have data, but no clear interpretation or strategic view
- search performance looks flat, and the cause isn’t obvious
- they suspect technical or structural issues, but lack confirmation
- they want to avoid investing in content or SEO activity before understanding constraints
- they need a neutral, external assessment to align internal stakeholders
This service provides a solid, evidence-based platform from which clients can move forward with confidence.
Typical next steps
Clients commonly use this analysis to:
- decide whether ongoing SEO reporting is appropriate
- confirm whether technical fixes should be prioritised
- define the scope of content planning
- refocus internal or external resources on higher-impact work
- gain clarity before committing further budget
The report is designed to stand alone, but also to act as a clear foundation for follow-on work where appropriate.
Frequently asked questions
How is this different from SEO reporting?
My SEO reporting service is ongoing and designed to track trends and progress over time. The SEO Review is a one-off diagnostic focused on understanding your current position and what to do next, based on data.
How much data do you need?
Ideally, around 6–12 months of Google Analytics and Google Search Console data. If your site is new and less data is available, the analysis can still be carried out, but we’ll need to be more cautious about recommendations and potentially build in a review point after 3-6 months to check that the initial recommendations still make sense.
Do I need to give you access to my accounts?
Ideally, yes. Having read-only access to Google Analytics and Google Search Console will make it much easier to carry out the analysis accurately. No changes are made to your setup. If, for any reason, you prefer not to give that level of access, then I would need exports of specific data, which we can discuss in advance of the project.
Will you review backlinks in detail?
Where you have them, backlinks (links to your site from other websites) are reviewed at a high level to understand your website’s overall authority and competitiveness. This service does not include a detailed link-by-link audit or the development of a detailed backlink strategy.
Will you identify technical SEO issues?
Obvious technical constraints and Search Console issues are highlighted where they appear to be affecting performance. This is not a full technical audit, and detailed fixes are not included. But if the analysis identifies that technical issues could be hindering your search performance, then we can discuss a more in-depth audit of that area.
Will you tell us exactly what to do next?
You will receive a set of clear, prioritised recommendations. These are intended to guide decisions and next steps, not to act as a detailed execution plan.
What happens after the audit?
After the review call, in which I will present the report and findings, you decide what — if anything — happens next. Some clients act on the findings internally, while others choose to move into more regular SEO reporting or to enlist my help in developing a content strategy. But nothing is assumed, and you have complete control over where to go from here.
Let’s talk
If you think you need some help with SEO or website content, but you’re not sure how to get started, the best option is usually a simple conversation.
Contact me to arrange a no-obligation call, and we can discuss where you are right now, where you want to get to, and how I might help along the way.