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What an SEO review uncovers (and it’s usually good news)
I recently presented a client with an SEO review of their website, and they were genuinely surprised by what I had found. Not because anything was catastrophically wrong, and not because I had a long list of criticisms. It was more that they simply had no idea some of these issues existed. The site looks…
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The difference between online presence and online visibility
Having a website is not the same as being visible online. It sounds obvious when you say it out loud, but it’s a distinction that many businesses only discover after they’ve invested good money in a new site and are still waiting for the enquiries to arrive. Presence means that you exist. Visibility means that…
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Why isn’t my website being found online?
If your website isn’t appearing in Google search results, you’re not alone. It’s one of the most common frustrations for small business owners, and in most cases there’s a clear reason behind it. Here are the most common culprits. The page hasn’t been indexed Before Google can show a page in search results, it first…
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The Real 3 C’s of SEO
People will tell you that the 3 C’s are Code, Content, and Credibility. I prefer to start with Clarity.
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Authority Building: What is it and how’s it done?
Authority Building is the process of getting mentions and links from 3rd party sources that help your business get found and reassure users that you are a credible source. It’s the digital equivalent of word-of-mouth reputation. The more credible sources that vouch for you, the more confident people and search engines become in choosing you…
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Is content important in SEO?
I was reading an interesting article from SEO guru David Quaid over the weekend entitled “We need to stop saying “Write content for the user” in SEO”. It’s a thought-provoking piece, and he puts across a very valid point – namely that building authority is key when it comes to search ranking. Google doesn’t read…
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What is content marketing?
Content marketing is about creating and sharing useful, relevant information that helps potential customers find your business online. For small businesses, it’s one of the most effective and affordable ways to attract visitors to your website.
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What is SEO?
A simple overview of how SEO works and what small businesses can do to improve their chances of appearing in search results.
Digital Communications