Using social media to build your brand and drive business, not just to tick a box.
Social media is probably one of those things that you really feel you should be on. If you’re not posting on Instagram, you’re worried you might be missing out. If you’re not dancing on TikTok, you might get overtaken by 18-year-old influencers. And if you’re not on LinkedIn, it’s a certainty that every recent graduate will look far more professional and experienced than you do.
The truth is far more subtle. But even if you do feel like that, you can still go about it the right way. Because being on social media without a clear plan is a sure-fire way to waste the precious time and resources you have.
What is the Social Media Strategy service?
When I work with you on your social media strategy, we build a realistic plan outlining which platforms to use, which ones to avoid, what to post, and why. It’s built around where your audience actually spends their time rather than trying to be active everywhere at once. And it focuses on adapting an approach and a tone of voice that reflect your true business identity rather than trying to shoehorn your message into what you think a specific platform calls for.
Why it matters
Being active on social media without a clear sense of where you need to be and what you want to achieve usually means time and effort spread thinly across several platforms, rather than focused where it can genuinely make a difference.
And without a clear sense of purpose and the identity you want to portray, you’ll often find yourself trying to adapt to what you think the channel wants – funny reels, dance routines, the latest trend challenges – rather than delivering content that is of genuine value to the people you want to reach.
Having a clear strategy fixes that and means you spend your valuable time on content that counts rather than simply counting your likes.
What social media strategy involves
- Reviewing platforms to understand where your audience actually is, rather than guessing or following convention
- Setting realistic expectations on what you can achieve and what time and effort you can commit to
- Clearly spelling out what it is you want to say and how to say it in a way that is true to your business brand and personality
- Alignment with your website, content strategy, and user journey, so social media supports the bigger picture rather than working in isolation
- Developing a content plan and posting calendars, set at a pace that’s realistic to maintain, not one that fizzles out after a few weeks
- Adapting existing content rather than creating everything from scratch and setting up processes to save you time and effort
- Simple performance tracking, showing what’s landing and what isn’t, in plain terms
What this service doesn’t include
Unfortunately, I don’t manage social media channels on your behalf, and I don’t create content for you. There are lots of good people out there who can take up that work and I’m happy to find ones that you can work with.
My focus is to make sure you understand why you are using social media channels, target the right channels, and build a solid strategy that will help you run them efficiently while you get on with managing your business.
Can I get this service as a standalone?
As with all my digital communications services, I can offer social media strategy as a standalone service. But it works best when it follows on from a website and social media review and sits alongside content strategy as part of an integrated approach.