Giving your website every chance to show up in search results and AI answers
Search is changing. Customers still Google things, but more and more they’re also getting their answers from ChatGPT, Google’s AI Overviews, or other AI tools directly.
It’s a confusing world for many people – even seasoned marketers. Which is why it’s important to understand how search and AI work, and what you can do to show up in them.
What is Search Engine Optimisation?
SEO is the practical work of making sure your website can be found, understood, and recommended by search engines. It also forms the basis for helping AI tools to discover and mention your website in their answers.
Why it matters
For years, ranking well in Google meant clicks to your website and new customers week after week. Now, a growing number of searches never produce a click at all. Sometimes Google answers the question at the top of the search page. Sometimes people go straight to an AI chat and get their answer there.
So it’s easy to assume that optimising for search and AI is just feeding the machine with no benefit to your business. But appearing in search results still matters. And being mentioned by AI still matters. Because both still bring in business, even if indirectly.
So, if your website isn’t managed in a way that attracts search engines and AI tools, you risk becoming invisible in both, even if your business is exactly what the customer is looking for.
What the SEO & AI Optimisation Service involves
- Keyword and search-intent research, understanding what your customers are actually typing or asking.
- On-page optimisation, making sure titles, structure, and internal links help search engines understand each page.
- Technical basics, covering things like content structure, site speed, and the behind-the-scenes housekeeping that helps your site get read correctly.
- AI-readiness, writing and structuring content so AI tools can accurately summarise and reference your business, and making sure you’re visible in places where AI searches for answers (which also ties in with Authority Building).
- Ongoing performance monitoring to analyse direct data and appropriate proxies to see how your visibility is turning into business.
Can I get this service as a standalone?
As with all my digital communications services, I can offer the search engine and AI optimisation service as a standalone service. But it works best when it follows on from a website and social media review and is part of an integrated approach which at least includes content strategy and authority building to deliver the best results.