Ben Giddings

Digital Communications

Ben Giddings

Articles by Ben Giddings

Ben Giddings is an Digital Communications Consultant with over 20 years’ experience. His career spans working in the private sector and at a senior level in the UK government, and he now works as a freelance consultant advising businesses on how to maximise the potential of their websites to get seen online and drive traffic and leads.

  • What an SEO review uncovers (and it’s usually good news)

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    4–7 minutes

    I recently presented a client with an SEO review of their website, and they were genuinely surprised by what I had found. Not because anything was catastrophically wrong, and not because I had a long list of criticisms. It was more that they simply had no idea some of these issues existed. The site looks…

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  • The difference between online presence and online visibility

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    4–6 minutes

    Having a website is not the same as being visible online. It sounds obvious when you say it out loud, but it’s a distinction that many businesses only discover after they’ve invested good money in a new site and are still waiting for the enquiries to arrive. Presence means that you exist. Visibility means that…

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  • Why isn’t my website being found online?

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    2–3 minutes

    If your website isn’t appearing in Google search results, you’re not alone. It’s one of the most common frustrations for small business owners, and in most cases there’s a clear reason behind it. Here are the most common culprits. The page hasn’t been indexed Before Google can show a page in search results, it first…

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  • The Real 3 C’s of SEO

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    4–6 minutes

    People will tell you that the 3 C’s are Code, Content, and Credibility. I prefer to start with Clarity.

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  • Authority Building: What is it and how’s it done?

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    7–10 minutes

    Authority Building is the process of getting mentions and links from 3rd party sources that help your business get found and reassure users, search engines, and AI that you are a credible source. It’s the digital equivalent of word-of-mouth reputation. The more credible sources that vouch for you, the more confident people and search engines…

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  • Is content important in SEO?

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    2–3 minutes

    I was reading an interesting article from SEO guru David Quaid over the weekend entitled “We need to stop saying “Write content for the user” in SEO”. It’s a thought-provoking piece, and he puts across a very valid point – namely that building authority is key when it comes to search ranking. Google doesn’t read…

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  • What is content marketing?

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    3–5 minutes

    Content marketing is about creating and sharing useful, relevant information that helps potential customers find your business online. For small businesses, it’s one of the most effective and affordable ways to attract visitors to your website.

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  • What is SEO?

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    7–11 minutes

    A simple overview of how SEO works and what small businesses can do to improve their chances of appearing in search results.

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